Scalenut

NLP is a way to better understand the main keywords of a page. Google does this by looking at the content that surrounds it.

It can be words directly before and after the “entity” which is being analyzed, or maybe even an entire section of text. Sentiment can also be determined from NLP.

Scalenut uses advanced NLP algorithms to find out key terms to be used in a content piece. The NLP/key terms table gives the list of all the words that should be included in the content for a better understanding of search results. The table contains the metrics such as the importance of the term, occurrence frequency (how many times competing articles have used the terms in their documents) and its importance in the heading.

The importance is categorised as High and Low. High indicates the use of this term in the heading will make the content more valuable.

It is an overview of the top pages for your main keyword. This table gives various statistics that we feel is important for you to focus on in order to create high-quality SEO optimized content.

It consists of all the parameters that we feel are necessary for you to understand the search result’s anatomy. The table includes the search anatomy of the top 30 results with the following items:

• Content Quality Score
• Number of Heading tags
• Readability score
• Average number of images
• Average word count

The table gives an average of the above items separately for the Top 10 results, 11-20 positions and then 21-30 positions.

Scalenut calculates traffic data that comes from analyzing positions in SERPs, CTR distribution and keyword search volume, which happens in real-time.

Once the content has been written, you can save your work as a PDF or HTML, which is available in the panel on the left side of the page.

A report created in the SEO Assistant for a specific keyword is a document. e.g. If your document credits are 100, you can create 100 keyword reports in the SEO Assistant.

With Scalenut, you can optimize content even before it gets published, ensuring that whatever you publish is SEO-strong right out of the gate. Follow the below steps to get started.

• Search Query: This is the query that you want to rank for. It’s important that you use a long-tail query here
• Create Report
• The new report will be generated
• Select optimise content
• A blank text editor will appear. Paste your existing content to this editor to start optimizing your old content.  On pasting the text, the AI writer will generate the Quality Score, Word Count and Readability level of your content
• The right side of the screen gives the NLP terms that you should use in your content to make it more relevant . This section consists of all the key terms along with the number of times you should use them in your content

• What context does the Scalenut SEO Assistant use to write content?

Scalenut generates content for you automatically using a huge AI model. The quality of the AI-generated output is greatly determined by the input quality.

In order to produce quality material, our AI Writer, like a human, requires context about what it’s writing about. In other words, providing useful background to the AI Writer will assure a decent result.

In the Competitor panel on the right side, tapping on it will present you an overview of the competition for the keyword and what they did well for Google to rank them. You can expand the competitor content outline to fill the content gap. Using these content outlines, you can find the most relevant one and use them in your article to make it more comprehensive.

Competitor analysis is a powerful strategy that enables you to find your main competitors. Using this strategy, you can find your competitors’ strengths and weaknesses and find out the content gap in your content. This way, you can find what your audience and search engines are looking for.

Our competitor analysis tab has a record of top 30 competitors in the SERPs. The table has 7 columns as follows:

• SERP Rank
• Competitors URL with Meta Title
• Total word count
• Readability score according to Flesch reading ease.
• Content Grade
• Image count and
• Number of headings

You can sort this table on the basis of ranking, word count or quality score. There is an eye icon against each competitor. Click on the eye icon to get a closer look at the content of that competitor such as their heading tags and images.

This way, you can reverse engineer your competitors and use this success element in your SEO strategy.

1. Open AI Templates inside SEO Assistant’s Editor

2. Select Template

3. Follow Prompt Instructions and fill out prompt variable/s

Scalenut’s AI assistant uses the grades to rate the content quality. Our technology scans the top 30 pages on the web for the main keyword and rates these pages taking the following parameters into consideration:

• Content gap
• User intent
• Images
• Use of NLP terms and relevant keywords

Scalenut’s Quality score is right here to fill the content gap and serve the user intent. It can save you tons of time and effort by analyzing your competitor’s content strategy in one place.

Scalenut uses the grade to rank the quality of the content. The content grade rates from F (poor-quality content) to A (high-quality content).

You can optimize your existing content and check your content score by pasting it in the editor. The SEO assistant will rate your content on various parameters. It also suggests the content grade quality in order to boost your page rankings.

You can improve your content grade by filling the content gap and using the key NLP terms in the document.

Readability is a number or the level that tells us how easy it is to read a particular content piece. The readability score is based on the average length of the sentences and the total number of words in the document.

The document is then rated according to the Flesch reading ease test.

Once you paste the text in the editor or write from scratch, Scalenut SEO Assistant will rate the readability according to the Flesch reading ease test.

It rates the readability as:

• 4th Grader students
• Mid school students
• High school students
• College Graduates
• University Graduates

Scalenut suggests the readability level for the particular keyword by analyzing other pages. You can achieve this readability level by adjusting to the style and tonality of your target audience, by keeping the sentences simple and short and by using the conversational tone.

As the name suggests, AI Copywriter works on artificial intelligence technology, and generates short content for varied use cases. The AI Copywriter model for Scalenut is trained over millions of blogs, social media posts, reddit and Quora queries.

Using the AI Copywriter is very simple. Select the use case, insert the brand name and short description for your content and click on generate results. AI Copywriter will provide you various versions of short content apt for use in different cases.