Description:
Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers? Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world. Not only will you learn the modern best practices of a copywriter, but you will also learn how to put together a complete marketing campaign for any type of business, brand, or product launch. By the end of this course, you’ll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.
4.6/5 average rating: ★ ★ ★ ★ ★★
- Access 63 lectures & 4 hours of content 24/7
- Write the best copy for any part of a business or marketing campaign
- Write better headlines that catch more attention
- Write better copy for website landing pages, promotional emails, & product announcements
- Write better social media posts that get more engagement
- Write copy for audiovisual content such as YouTube videos, commercials, & viral campaigns
- Craft a complete campaign rollout strategy
- Build a portfolio & get clients as a copywriter
- Create a brand voice & style that works to sell
- Understand your market & competition to better write copy
- Know the difference between B2B & B2C marketing
- Come away with a complete understanding of modern copywriting
“Not everyone grew up writing on screens! I found this course to be an excellent framework for honing the skills you need to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.” – Melissa Reffel
“The greatest thing about it is that this course has a lot of up-to-date case studies and examples of how copy is used in cinema, ads, on websites, etc. nowadays. Another nice thing about this course is that it has a sleek structure and is built around a real-life project that you can practice at, meaning it’s not theory-only. – Kseniia Subbotina
Video School Online | 4.6/5 Instructor Rating: ★ ★ ★ ★ ★★Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design, and business. Whether you’re trying to learn a new skill from scratch or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.
Phil Ebiner | Top-Rated Instructor
4.6/5 Instructor Rating: ★ ★ ★ ★ ★★Phil Ebiner’s passion is inspiring people through online courses. Since 2012, over 200,000 students have taken his online courses. He graduated with a Bachelor’s Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he has shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.
