Elementor helps you add advanced styling, layout, and design elements to your WordPress content without requiring you to know code. In the new Elementor Pro version, you can even design your entire WordPress theme also without needing to know any code.
On a more specific note, Elementor is a visual drag and drop page builder plugin. There are two parts to that description, so let’s parse each:
- Visual means that when you design your content, you see exactly what your visitors will see. There’s never any confusion about how your page will look once you publish it.
- Drag and drop means that you can move around various design elements – like buttons, forms, or images – just by dragging and dropping them. No code required!
The end result is a tool that helps you make your WordPress site look the way you want it to without the need to learn code.
There are a lot of WordPress page builders that offer a visual, drag-and-drop interface, though, so what makes Elementor stand out and why is it so successful?
Elementor features:
- Lots of content elements — these are the building blocks of your page. They’re what you “drag-and-drop” to make your design.
- Responsive design — most people browse the web on smartphones, so it’s important that your designs look great on all devices. Elementor’s designs are responsive by default and you get lots of options to control how it works.
- Templates — staring at a blank page is scary! Elementor comes with hundreds of professionally designed templates so that you don’t have to start from scratch.
- Style options — you get tons of detailed style options to make your design pixel-perfect without resorting to custom CSS (though you can do that too).
- Convenience — you get lots of handy tools like right-click support, a quick find tool, and more to help you build great-looking pages faster.
- Theme Builder — with the Pro version, you can design your entire WordPress theme using Elementor
- Dynamic content — you can include dynamic content from custom fields and plugins like ACF, Pods, and Toolset.
- Popup Builder — with the Pro version, you can also design all types of popups using the same visual, drag-and-drop interface.
- WooCommerce Builder — if you’re building an eCommerce store, you can design your WooCommerce store using Elementor and include products in your other designs.
